Senior Executive - Key Accounts/Sales/Brand Partnerships

FirstCry, established in 2010 by Supam Maheshwari and Amitava Saha, is India's leading e-commerce company in the children and baby shopping sector. With headquarters in Pune, the organization boasts a customer base of over 25 million in both domestic and international markets. With a workforce of more than 6,000 employees, FirstCry aims to create joyous and memorable moments for parents throughout their journey of parenthood. The company's commitment to safe shopping and supporting parents extends to areas such as parenting, child education, and interactive learning solutions for kids. FirstCry values innovation, self-motivation, and a passion for continuous growth.

1.  This role will Build, manage, and grow relationships and spend with key advertisers and their agency partners by helping them achieve performance on Firstcry platform
2. Dive deep into campaign performance data; guiding KPI driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities
3. Prepare key data points for client meetings and recommendations for media plans
4. Regularly participate in client meetings to deepen client relationships
5. Partner with cross-functional internal teams to deliver campaign results
6. Facilitate campaign activation and the creative production processes
7. Own the post-campaign analysis with findings and recommendations to drive repeat business
8. Adhere to internal best practice guidelines, processes and operating cadences

1. Worked in an E-commerce Role for 1-2 years
2. Worked in Advertising Sales