About the Job
About OneCard
“Re-imagining credit and payments from First Principles”
Credit cards haven't changed much for over half a century so our team of seasoned bankers, technologists, and designers set out to redefine the credit card for you - the consumer. The result is OneCard - a credit card reimagined for the mobile generation. OneCard is India's best metal credit card built with full-stack tech. It is backed by the principles of simplicity, transparency, and giving back control to the user.
We have eliminated the current call center, sales agent, and SMS-based processes with a mobile app that puts the customers in complete control. To stay agile, the entire stack is built on the cloud with modern technologies.
The aim is to become India's #1 mobile-first credit card; most preferred by the mobile-savvy young consumer.
Check our app here:
OneCard (Best credit card app) : www.getonecard.app
About OneScore
“No Spam. Only Credit Score.”
Credit Score is an important indicator of each person's individual customer creditworthiness. However, in our country, even today, awareness levels, information and knowledge around credit score is very low. There are several platforms like paisa bazaar which allow consumers to check their credit score but also spam them with credit products almost immediately, irrespective of whether they are looking for them or not. OneScore's endeavour is to help Indians become credit-aware in a transparent and trustworthy manner; to educate and empower them to make informed decisions - without any spam to sell credit products thereafter.
The app provides actionable insights on users’ credit scores and has an AI-powered Score Improvement Planner, along with financial education via personalised insights on score, blog posts, quizzes, calculators.
In short, OneScore is an intelligent tool that helps you make intelligent & informed decisions. We aim to become India's #1 credit score & education app - most most preferred by the mobile savvy young consumer.
Check our OneScore (Over 5 million downloads): www.onescore.app
Our investors: Matrix, Sequoia, GIC
Job Description
Drive the brand to being top of mind and the preferred choice in the segment
- Understand business objectives, campaign requirements & introduce relevant campaign ideas, timely execution to drive downloads
- Leverage social media channels, build the Youtube channel, launch podcasts, influencer campaigns and introduce more ideas that will be a catalyst to build a community of brand lovers
- Identification & tightening of brand elements - image, identity, positioning, tagline, customer segmentation
- Own and drive ALL brand activities - planning, ideas and execution; create, manage - ATL, BTL, Digital, On-ground, internal/external
- Constantly collaborate with all internal teams to ensure adherence to brand guidelines across all content platforms, communication (internal+external) pieces, campaigns etc.
- Proactively brainstorm with internal teams to add the brand perspective to initiatives across product, promotions, design, CX etc
- Develop a brand partnerships plan for the brand with external entities to further the brand building and business goals.
- Lead & manage the partnerships to ensure goals are met in timely manner
- Develop a good rapport with the internal design team to create world class brand campaigns
- Consistent secondary research for other brands in competitive or allied spaces - monthly updates to be given to the leadership team.
- PR agency management, ensuring timely execution and deliverables
- Stay updated on news, events and trends in the BFSI industry, Fintech start up space
- Track the social media, digital initiatives of competition and any other fintech brands in the space.
Eligibility & Requirements
Experience: 5-7 years
Preferred Candidate: Led/Played a key role in the brand growth journey of an app-based product/platform.
'Must Have' Characteristics in the candidate
- Works well in a fast-paced environment with quick turnaround times
- Creative bent of mind, imaginative, quick thinking, aware of current events and trends online and on social media
- Stays abreast with new brand building trends, tools & techniques in the digital space
- Should have led a 360 degree media campaign in the past, preferably in a startup environment or at least for a BFSI brand.
- Independent in thought; will bring new, unique and out of the box ideas to the table
- Enthusiastic about work and bringing in new ideas to fruition. Not dependent only on given structure/approach
- Self-motivated, self-driven
- High Grasping Power
- Excellent spoken & written English with an eye for detail
- Genuine interest in pursuing a career in the fintech space/start-up eco- system
Timeline & Next Steps
Requirement - Immediate to 30 days