Key Account Manager/ Sr. Key Account Manager

Over the past 7 years, SUGAR has scaled to become one of the fastest-growing and most storied digitally- native brands. This has been built on the back of hard work, uncapped ambition, and relentless execution. As the company makes its journey from being a successful DTC startup to a multi-brand beauty and personal care conglomerate, this is an opportunity to learn from and help shape a bunch of passionate individuals who are looking to make this dream a reality.

Please read more about us:

• Our website - https://in.sugarcosmetics.com/
• Instagram - https://www.instagram.com/trysugar
• Twitter - https://twitter.com/trySUGAR

Why Sugar for Your Career?

Driven by deeply entrenched Values:

HUNGER: We believe that Sugar can be the most profitable consumer unicorns out of India 

HUSTLE: Hyper capital efficient, we generated 2.2X revenue for every $ of funding raised till date

HUMILITY: Learn from the best, compete with the rest - we’re huge fans of learning from other’s hits and misses 

HUMOUR: We experiment, we fail, but push each other to see the lighter side of things to get up and try again

New Pieces:

• https://www.business-standard.com/article/companies/actor-ranveer-singh-joins-indian-startup-story-invests-in-sugar-cosmetics-122090300522_1.html
• https://www.indiaretailing.com/2022/09/13/d2c-buzz/sugar-cosmetics-awarded-images-most-admired-retailer-of-the-year-for-their-aggressive-expansion/
• https://www.livemint.com/news/india/sugar-cosmetics-to-be-part-of-iim-s-case-study-kaushik-mukherjee-shark-tank-s-vineeta-singh-react-see-post-11660999674659.html

Job Responsibility:

• Responsible for the complete, Sales, Operations, Inventory, pricing, and gross margins.
• Develop Concept / Brand attributes and positioning strategy in line with the organization's guidelines.
• Responsible for developing the Sales targets with E-Commerce portals and making 360degree marketing plans to achieve the same on platforms like Amazon, Flipkart, Myntra, Cloudtail
• Prepare the Annual online marketing budget for the e-commerce partners and allocate the budget to brands with the break up in terms of season, campaign, media etc
• Prepare annual marketing calendar for Amazon, Flipkart, Myntra, Cloudtail
• Manage appropriate product promotions on all E-Commerce platforms in collaboration with Platforms like Amazon, Flipkart, Myntra, Cloudtail
• Designing and planning exclusive product ranges for e-commerce partners and working closely with the design, product, and production team
• Recommend e-commerce (online ) store promotions in consultation with the vendors and e-commerce portal.
• Recommend events specific to the brand, product category, and season.
• Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions.
• Ensure the listing of all the stock is live on the e-commerce portal.

Know the customer:

• Deeply understand customer behavior, develop new customer insights
• Own the business: Co-own the P&L, develop the business model, understand where opportunities are, and create a viable business to service them
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities, and prioritize based on size, internal capabilities, etc.
• Know the competition: Understand online and offline players. Ensure selection stays well ahead of the competition

Vendor Management:

• Develop deep and long-standing relationships with the vendors - to drive relationships from the strategic to the tactical

Key Skill Requirements:

• Own the terms of business with the vendor - products, returns, ordering, etc.
• Ensure a high share of mind from the vendor. Build deep ties.
• Make vendors partners in driving disruptive changes for the category

Market Understanding:

• Develop a thorough knowledge of the market - short-term and long-term trends
• Drive portfolio management for best offers and discounts for the customers

Desired Background:

• Must have hands-on experience in working on platforms & vendors like Myntra, Cloudtail, Amazon, Flipkart etc

Desired Competencies:

• Desire and ability to think like the customer
• Ability to translate strategies into execution plans and take them to completion Highly analytical
• Willing to take calculated risks to grow the category
• Excellent verbal and written communication with interpersonal skills
• Strong understanding of technology and business
• Must be willing to learn
• Ability to connect with people across teams & levels

Educational Qualifications: MBA Mandatory