About the Job
We’re a growing community of 40,000+ diverse, talented entrepreneurs – united in the relentless pursuit of a cleaner, healthier world. Drawing on each other’s skills and working together, we put people at the heart of our business. Through research and development, science and partnership, we make products that people have loved and trusted for generations.
We are known for our iconic brands such as Dettol, Lysol, Durex, Harpic, Veet, Mortein, Moov, Cherry Blossom, Enfamil, Air Wick, and several others, with a 200-year-old legacy in the space of health, hygiene, and nutrition.
Job Description
Objective of the Project
Increasing conversion rate by improving consumer shopping experience (focus - User interface) for Reckitt’s D2C websites (healthyhome.co.in, buyfinish.com)
Project Deliverables : Conversion rate
Suggested Reading Material (if any): Please read to understand the D2C and eCommerce space – challenges, top players in India and across the globe, user experience and website design. Conversion levers and tools. Also please take a basic training (available online) in Google Analytics, Google Analytics for Shopify and Shopify analytics
Review Mechanism: Weekly Reviews (with Guide)
Project Sponsors are managers in positions like Marketing Manager, Regional Manager, Factory Manager, Heads of Modern Trade, Trade Marketing, Sales Development, and Finance Controllers, who sponsor & own the project. They will be responsible for monitoring the progress and evaluating the performance of the Summer Interns.
Project Guides are the DRs of the Project Sponsors, who will regularly interact and provide guidance to the interns on the project. They will also be responsible for monitoring the progress and evaluating the performance of the Summer Interns.
Internship Duration: 15th March 2022 – 15th May 2022
Eligibility & Requirements
1st Year & 2nd Year students of the flagship MBA programme of the following campuses:
IIM Ahmedabad
IIM Calcutta
XLRI
MDI Gurgaon
Timeline & Next Steps
15th March 2022 – 15th May 2022