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    Content Lead - OneCard

    FPL Technologies

    Job Type
    Job
    Location
    Remote
    Views
    266 views

    Last Date to Apply

    Aug 31, 2021, 11:59 PM

    Compensation

    To be discussed

    About the Job

    About OneCard

     

    “Re-imagining credit and payments from First Principles”

     

    Credit cards haven't changed much for over half a century so our team of seasoned bankers, technologists, and designers set out to redefine the credit card for you - the consumer. The result is OneCard - a credit card reimagined for the mobile generation. OneCard is India's best metal credit card built with full-stack tech. It is backed by the principles of simplicity, transparency, and giving back control to the user.

     

    We have eliminated the current call center, sales agent, and SMS-based processes with a mobile app that puts the customers in complete control. To stay agile, the entire stack is built on the cloud with modern technologies. 

     

    The aim is to become India's #1 mobile-first credit card; most preferred by the mobile-savvy young consumer.

     

    Check our app here:

    OneCard (Best credit card app) : www.getonecard.app

     

    About OneScore

     

    “No Spam. Only Credit Score.”

     

    Credit Score is an important indicator of each person's individual customer creditworthiness. However, in our country, even today, awareness levels, information and knowledge around credit score is very low. There are several platforms like paisa bazaar which allow consumers to check their credit score but also spam them with credit products almost immediately, irrespective of whether they are looking for them or not. OneScore's endeavour is to help Indians become credit-aware in a transparent and trustworthy manner; to educate and empower them to make informed decisions - without any spam to sell credit products thereafter.

     

    The app provides actionable insights on users’ credit scores and has an AI-powered Score Improvement Planner, along with financial education via personalised insights on score, blog posts, quizzes, calculators. 

     

    In short, OneScore is an intelligent tool that helps you make intelligent & informed decisions. We aim to become India's #1 credit score & education app - most most preferred by the mobile savvy young consumer.

    Check our OneScore (Over 5 million downloads): www.onescore.app

     

    Our investors: Matrix, Sequoia, GIC

    Job Description

    Ownership of the entire content piece for OneCard

    1. Brainstorm and collaborate with internal teams to understand and execute campaign requirements
    2. Drive Social media content - planning, ideas and execution; lead creation and successful execution of the monthly content calendar
    3. Own content/platform efficacy measurement across all platforms
    4. Constant secondary research to ensure creation of high-engagement blog content 
    5. Crafting/Vetting in-app content, FAQs and other product related communication
    6. Crafting of simple yet compelling copy for campaigns, across channels like app notifications, SMS, Videos, Emails, Ads
    7. Creating and ensuring website content is updated and written in a manner that appeals to and resonates with the target audience
    8. Stay updated on news, events and trends in the BFSI industry, Fintech start up space 

    Track the social media, digital initiatives of competition and any other fintech brands in the space.

    Eligibility & Requirements

    Experience:  4-6 years

     

    Preferred Candidate: Has done all forms of content writing for a fintech or any digitally savvy BFSI brand.

     

    'Must Have' Characteristics in the candidate

    1. Works well in a fast-paced environment with quick turnaround times
    2. Exposed to and good at all formats of writing - long-form, short form, SMS, notifications, Emailer, poster etc.
    3. Creative bent of mind, imaginative, quick thinking, aware of current events and trends online and on social media
    4. Stays abreast with new trends and platforms in the social media and overall digital space
    5. Self-motivated, self-driven
    6. High Grasping Power
    7. Independent in thought; will bring new, unique and out of the box ideas to the table
    8. Enthusiastic about work and bringing in new ideas to fruition. Not wanting to only follow a given structure/type of initiatives 
    9. Excellent written English with an eye for detail
    10. Awareness & basic understanding of SEO, content consumption on apps and blogs
    11. Genuine interest in pursuing a career in the fintech space/start-up eco- system
    12. Experience in writing on topics around retail financial services


     

    Timeline & Next Steps

    Requirement - Immediate to 30 days

     

     

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