AM/ Manager - Brand Marketing

Over the past 7 years, SUGAR has scaled to become one of the fastest-growing and most storied digitally- native brands. This has been built on the back of hard work, uncapped ambition, and relentless execution. As the company makes its journey from being a successful DTC startup to a multi-brand beauty and personal care conglomerate, this is an opportunity to learn from and help shape a bunch of passionate individuals who are looking to make this dream a reality.

Please read more about us:

• Our website - https://in.sugarcosmetics.com/
• Instagram - https://www.instagram.com/trysugar
• Twitter - https://twitter.com/trySUGAR

Why Sugar for Your Career?

Driven by deeply entrenched Values:

HUNGER: We believe that Sugar can be the most profitable consumer unicorns out of India 

HUSTLE: Hyper capital efficient, we generated 2.2X revenue for every $ of funding raised till date

HUMILITY: Learn from the best, compete with the rest - we’re huge fans of learning from other’s hits and misses 

HUMOUR: We experiment, we fail, but push each other to see the lighter side of things to get up and try again

New Pieces:

• https://www.business-standard.com/article/companies/actor-ranveer-singh-joins-indian-startup-story-invests-in-sugar-cosmetics-122090300522_1.html
• https://www.indiaretailing.com/2022/09/13/d2c-buzz/sugar-cosmetics-awarded-images-most-admired-retailer-of-the-year-for-their-aggressive-expansion/
• https://www.livemint.com/news/india/sugar-cosmetics-to-be-part-of-iim-s-case-study-kaushik-mukherjee-shark-tank-s-vineeta-singh-react-see-post-11660999674659.html

 Role Deliverables:

• Analyze Sales data and share reports helping build Marketing strategy
• Lead execution of marketing campaigns across touch points, with specific focus on content, PR, Surround, & BTL activities.
• Extend brand imagery into the entire customer experience across touch points and on-ground activations to build a differentiated experience and create delight.
• Support the innovation pipeline by coordinating and executing the launch, communication & post launch evaluation.
• Measure and evaluate all marketing initiatives to fuel up learning and optimization of all marketing activities.
• Responsible for driving and delivering business results on the brand through interface with Sales and Trade Marketing team
• Plan & deliver business objectives for the brand(s) assigned Monthly & Annual BTL/ ATL input Planning & Monitoring

Preferred skills: 

• Basic understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis
• Consumer centricity
• Trade Understanding
• Excellent Communication Skills
• Keen interest in Cosmetics

Reporting Relationships: 

• Reporting To: Brand Manager SUGAR Cosmetics

Educational Qualifications: MBA in Marketing

Experience Required: 3-5 Years of Experience in Retail/Cosmetics/Skincare Sales & Marketing.