AM - Copywriter

Over the past 7 years, SUGAR has scaled to become one of the fastest-growing and most storied digitally- native brands. This has been built on the back of hard work, uncapped ambition, and relentless execution. As the company makes its journey from being a successful DTC startup to a multi-brand beauty and personal care conglomerate, this is an opportunity to learn from and help shape a bunch of passionate individuals who are looking to make this dream a reality.

Please read more about us:

• Our website - https://in.sugarcosmetics.com/
• Instagram - https://www.instagram.com/trysugar
• Twitter - https://twitter.com/trySUGAR

Why Sugar for Your Career?

Driven by deeply entrenched Values:

HUNGER: We believe that Sugar can be the most profitable consumer unicorns out of India 

HUSTLE: Hyper capital efficient, we generated 2.2X revenue for every $ of funding raised till date

HUMILITY: Learn from the best, compete with the rest - we’re huge fans of learning from other’s hits and misses 

HUMOUR: We experiment, we fail, but push each other to see the lighter side of things to get up and try again

New Pieces:

• https://www.business-standard.com/article/companies/actor-ranveer-singh-joins-indian-startup-story-invests-in-sugar-cosmetics-122090300522_1.html
• https://www.indiaretailing.com/2022/09/13/d2c-buzz/sugar-cosmetics-awarded-images-most-admired-retailer-of-the-year-for-their-aggressive-expansion/
• https://www.livemint.com/news/india/sugar-cosmetics-to-be-part-of-iim-s-case-study-kaushik-mukherjee-shark-tank-s-vineeta-singh-react-see-post-11660999674659.html

As an AM Copywriter, your responsibilities will be writing innovative and original content copy for VLPL brands (Beauty Segment).In this role, you’ll be responsible for creating marketing materials, product descriptions, and direct email. You will be closely working with the creative team and video editors. You will be creating engaging, innovative, and creative content about our company’s products and services for our target audience. We work in a fast-paced market that occasionally requires quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative, and able to easily adapt to rapid changes in consumer preferences.

Role Expectations:

• Conceptualizing and writing high-quality copy
• Experience in writing and editing video content
• Mentoring and supervising Junior Copywriters
• Working closely with our UI/UX Designers to create copy-supporting visuals
• Collaborating on creating marketing and SEO campaigns
• Ensuring the brand voice is consistent across all channels
• Researching and staying on top of the latest industry and copywriting trends

Role Specifications:

• Bachelor’s degree or equivalent experience in marketing or communications
• Excellent oral and written communication skills
• Experience in producing copy for digital, print, and broadcast channels
• Knowledge of online content strategy and creation
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator, and Outlook
• Solid understanding of SEO concepts preferred
• Excellent writing, editing, and proofreading skills
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills

Educational Qualifications: Bachelor’s degree or equivalent experience in marketing or communications

Experience Required: 4-6 Years