About This Competition
REDEFINE, launched in 2017, is Cummins India’s annual b-school case study competition held across our partnered institutes. This event is built in a way where we intrigue the b-school students with a challenging business problem and invite them to ‘Redefine’ the solution. This gives students a flavor of the kind of projects or challenges faced by organizations across functions and the wide array of industries. Along with an opportunity to showcase their strategic, innovative and analytical ability, Redefine also provides an insight into our organization and industry. To top it all off, the winner and runner-up teams are rewarded with an exciting cash prize!
If you like this, get started NOW. Build your team, put on your thinking hats, bring in your best idea, and take home the winner’s trophy!
Cummins Group in India
Established in 1962 and headquartered in Pune, Cummins India Limited is part of the Cummins Group in India. Cummins India Limited is the country's leading diesel and natural gas engine manufacturer for power generation, industrial and automotive markets. Cummins India Limited is having a nationwide network of 18 exclusive 4S dealers with over 480 service touch points that provide parts, services, and after-market solutions for the uptime of Cummins equipment and engines to customers in India, Nepal, and Bhutan.
Rules & Guidelines
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Teams must have 3 members from the same campus and eligible programs.
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Registrations: September 19, 2025 (12:00 AM) – October 5, 2025 (6:00 PM). No late entries allowed.
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Teams are responsible for ensuring member eligibility.
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Multiple registrations by a member will disqualify all involved teams.
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Any eligibility violation will lead to disqualification.
- Every entry uploaded will be studied by a panel comprising of Senior Business Leaders from Cummins. The shortlisting of entries for the Campus Evaluation Round would be at the sole discretion of the panel.
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Shortlisting for the Campus Evaluation Round will be based solely on presentation quality.
- Top Five teams from each college (subject to receiving more entries) will be shortlisted for the Campus Evaluation Round which will be held at the respective campuses.
Rewards & Benefits
Here are some cash prizes for the winners:
- The winning team will be awarded with a prize of ₹ 1,50,000 (One lakh fifty thousand)
- The runner up team will be awarded with a prize of ₹ 90,000 (Ninety thousand)
For any queries or clarification, please visit the queries tab or write to us at "redefinecontest@cummins.com"
Eligibility Criteria
Only bonafide first- and second-year students from the following business schools who are enrolled in a two-year flagship (PGP/PGDM/PGDBM/MBA) programme are eligible to apply:
- Indian School of Business, Hyderabad (ISB)
- Indian Institute of Management, Lucknow (IIM)
- Indian Institute of Management, Indore (IIM)
- Indian Institute of Management, Kozhikode (IIM)
- Indian Institute of Management Shillong (IIM)
- Indian Institute of Management Tiruchirappalli (IIM)
- Indian Institute of Management Udaipur (IIM)
- Indian Institute of Technology, Delhi (DoMs IIT Delhi)
- Xavier School of Management (XLRI), Jamshedpur
- Management Development Institute, Gurgaon (MDI)
- Indian Institute of Management, Mumbai (IIM)
- Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)
- Xavier Institute of Management, Bhubaneshwar (XIMB)
- Symbiosis Institute of Business Management, Pune (SIBM)
- Symbiosis Centre for Management & Human Resources Development, Pune (SCMHRD)
- KJ Somaiya Institute of Management, Mumbai (KJSIM)
- Indian Institute of Management, Ranchi (IIM)
- S P Jain Institute of Research and Management, Mumbai (SPJIMR)
- Indian Institute of Foreign Trade, Delhi (IIFT)
Please Note: Students from other streams such as the Part Time Program, Management Development Program, Executive MBA Program and those not from the above listed schools, are not eligible to participate in this competition.
Timeline
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Registration Deadline: October 5, 2025, at 6:00 PM
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Case Study & Quiz Launch (Virtual): September 29, 2025
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Quiz Deadline: October 5, 2025, at 6:00 PM
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Case Study Submission Duration: 12 days
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Case Study Submission Deadline: October 10, 2025, at 06:00 AM
Entries received after the deadline will not be considered. -
Results of 1st Presentation Round: October 11, 2025
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Campus Evaluation Round: October 14 – October 17, 2025
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Results of Campus Evaluation Round: October 24, 2025 (via email)
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Grand Finale: November 13–14, 2025, at Cummins India Office Campus, Pune