About This Competition
REDEFINE, launched in 2017, is Cummins India’s annual b-school case study competition held across our partnered institutes. This event is built in a way where we intrigue the b-school students with a challenging business problem and invite them to ‘Redefine’ the solution. This gives students a flavor of the kind of projects or challenges faced by organizations across functions and the wide array of industries. Along with an opportunity to showcase their strategic, innovative and analytical ability, Redefine also provides an insight into our organization and industry. The cherry on the cake is that the winners get a mentorship program with leadership team of Cummins along with a cash prize!
If you like this, get started NOW. Build your team, put on your thinking hats, bring in your best idea,and take home the winner’s trophy!
Cummins Group in India
Cummins in India, a power leader, is a group of complementary business units that design, manufacture, distribute, and service engines and related technologies, including fuel systems, air handling, filtration, emission solutions, and electrical power generation systems. Its technology and pioneering initiatives are bringing innovative solutions and dependable services at the best possible value to users across the country. Its high-performance outlook is based on customer focus, integrity, and capability of its people. Part of the $29 billion Cummins Inc. USA. Cummins in India is a group of seven legal entities across 200 locations in the country with a combined turnover of ₹24,000 crores in 2022 and over 10,000 employees. Learn more at cummins.com.
Rules & Guidelines
- Registration of the team would be open from October 8, 2023 and would be closed on 6:00 pm on October 23, 2023. No teams would be entertained after the cut off time.
- Participants must register as a 4-member team.
- Members with multiple nominations through different teams will result in disqualification of both the teams.
- Violation of the eligibility criteria will automatically disqualify a team and bar it from moving ahead in the contest.
Rewards & Benefits
- Mentorship program with the leadership team at Cummins
- Cash Prizes!
Eligibility Criteria
Only bonafide first- and second-year students from the following business schools who are enrolled in a two-year flagship PGP/PGDM/PGDBM/MBA programme are eligible to apply to Redefine:
- Indian School of Business, Hyderabad
- Indian Institute of Management, Lucknow
- Indian Institute of Management, Indore
- Indian Institute of Management, Kozhikode
- Indian Institute of Management Shillong
- Indian Institute of Management Tiruchirappalli
- Indian Institute of Management Udaipur
- Indian Institute of Technology, Delhi
- Xavier School of Management (XLRI), Jamshedpur
- Management Development Institute, Gurgaon
- Indian Institute of Management, Mumbai
- Narsee Monjee Institute of Management Studies, Mumbai
- Xavier Institute of Management, Bhubaneshwar
- Symbiosis Institute of Business Management, Pune
- Symbiosis Centre for Management & Human Resources Development, Pune
- KJ Somaiya Institute of Management
- Indian Institute of Management, Ranchi
- S P Jain Institute of Research and Management, Mumbai
Timeline
- The registration process ends on the October 23, 2023, at 6:00 pm
- The case study and quiz will be launched virtually on October 12, 2023
- Students will be provided 16 days to work on the case study
- The deadline to submit case study solutions is October 31, 2023, 6:00 pm. Entries received after the deadline will not be considered.
- The results for the first round of presentation will be declared on November 3, 2023
- Round 1, First Presentation, will be held on November 6, 7 and 8, 2023
- The results for the Round 1 presentation will be declared on November 11, 2023 on the website
- Round 2, Grand Finale, will be held at Cummins India Office Campus, Pune on November 20 and 21, 2023