About This Competition
Remember the iconic Fevicol Ads on TV? Or the one where your fortunes changed within seconds of applying Fevikwik on a fishing rod? For decades, these ads have made these brands something that every Indian household trusts. And these iconic brands germinated from more than half a century old parent company, Pidilite. A company that thrives on its innovative approach to problem-solving and has a history of unique products under their name. Now, Pidilite wants you to be in their shoes. You get to be the decision-maker to solve a business problem. We present you, Bond with Pidilite, the ultimate B-school case study competition. An opportunity to bond with Pidilite and get a Summer Internship with a company that is ‘a part of you’.
Rules & Guidelines
So how does it work?
- Form a team of three from your B-school. This is also an opportunity to know your peers a bit better and find your match during this online learning experience. Try to have a good gender mix in your team as well.
- Register your team with a unique name, and fill in all the details and participate in Round 1.
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Check the Round 1 tab to find your case study
- Then submit a document in Round 1 introducing your team, mention what are the scopes for the business case you have got, and give an outline of what would be your approach to solve it. Send in the same in a PDF/PPT, in not more than 3 pages/slides.
- Selected Ideas will make it to Round 2, where you have to send in a detailed PPT/PDF of your case study. The more creative your solution, the better your chances of going through to the finals.
- Top 5 selected teams would then be chosen for Round 3, where you have to present your ideas in front of a panel consisting of judges from Pidilite and InsideIIM.
- This would be an online presentation session conducted over a Microsoft Team Call.
- The winning team will get a summer internship with Pidilite
Note: Please register for the competition from the team leader’s account. The team leader will have to add details of all the team members while registering, which includes:
- Name
- Email ID
- Contact Number
- Passing Year
- Gender
Note for team members - Please register with the same email ID that you have shared with the team leader. In case, if you are an existing user of the app, then please share the email ID with which you have registered on the app.
Once registered, for the subsequent rounds, submissions can be made from any team member’s (including the team leader) account.
Instructions for the first round:
a) Case 1 is only for (NMIMS, MDI, IIM-B, NITIE, IIM-K, SCMHRD Pune, IIM Calcutta, FMS Delhi, IIM Indore, IIFT Delhi, JBIMS Mumbai, SJMSoM IIT Bombay, TISS Mumbai, IIFT Kolkata, IIM Ranchi, IIM Trichy, DoMS IIT Delhi, IIM Udaipur, IIM Raipur, IIM Kashipur)
b) Case 2 is only for XLRI, IIM-L, IIM-S, SIBM, SPJIMR, IIM Ahmedabad, IIM Rohtak, VGSoM IIT Kharagpur, MICA Ahmedabad, IIM Nagpur, IMT Ghaziabad, DoMS IIT Madras, IMI Delhi, SIMSR, XIM Bhubaneswar, GIM, TAPMI Manipal, GLIM, IRMA, Welingkar
Once the case is downloaded, you will be able to see the case file in the “Downloads” section of the app. How do you access downloads?
1. Login/Sign Up on the app
2. Click on the three lines/hamburger menu icon, next to the logo on the top bar
3. Click on “Downloads” on the navigation bar
Instructions for the second round. Few things to be kept in mind.
- You can send your submissions in either PPT or PDF format
- Kindly keep the slides/pages simple, avoid any college logos, videos, and animations
- The ideal length of the submission should not be more than 10 pages/slides
- Kindly use fonts like Arial, Times New Roman, or Calibri and the ideal font size should be 14
Rewards & Benefits
Winning Team : Summer Internship with Pidilite
Runners Up: 1 year Harvard Business Review Subscription
Eligibility Criteria
Bond with Pidilite 2020 is open to first-year students currently pursuing a two-year flagship PGP/MBA program in the following business schools. Students can only form teams with students within their B-schools.
DoMS IIT Delhi
DoMS IIT Madras
FMS Delhi
GIM
GLIM
IIFT Delhi
IIFT Kolkata
IIM Ahmedabad
IIM Bangalore
IIM Calcutta
IIM Indore
IIM Kashipur
IIM Kozhikode
IIM Lucknow
IIM Nagpur
IIM Raipur
IIM Ranchi
IIM Rohtak
IIM Shillong
IIM Trichy
IIM Udaipur
IMI Delhi
IMT Ghaziabad
IRMA
JBIMS Mumbai
MDI Gurgaon
MICA Ahmedabad
NITIE Mumbai
NMIMS Mumbai
SCMHRD Pune
SIBM Pune
SIMSR
SJMSoM IIT Bombay
SPJIMR Mumbai
TAPMI Manipal
TISS Mumbai
VGSoM IIT Kharagpur
Welingkar
XIM Bhubaneshwar
XLRI Jamshedpur
Timeline
Registration Starts: August 27, 2020 (5:00 PM)
Registration/Round 1 Submission Ends: September 9, 2020
Opening of Second Round Submissions: September 16, 2020
Second Round submission Ends: September 21, 2020
Final Round: End of September/1st week of October (Finale)

